Promoting and Marketing Your Online Product

There are several ways that you can go about promoting and marketing your online product and you can even start marketing before your product launches. The key is knowing how to go about everything so that your product information reaches its targeted audience so that conversions can be made. Marketing and promoting your online product before it even launches is a critical step in your overall campaign.

Why would you want to start informing people of the online product you’re about to launch before it’s even ready? By doing this, you are creating hype or excitement for the online product. If your marketing campaign is done correctly and intrigues people than they are going to remember it and they are going to remember when the product is going to launch.

Think about things this way: You have a brand new online product that is going to be launching soon but you found out that another company is launching a similar product around the same time. You haven’t started promoting or marketing the product yet but the other company has been campaigning for the past three months and they already have a strong interest and following on the Internet. That company is already three months ahead of you and now you have to play catch up. You never want to be stuck in a position of playing catch up and that’s why it’s vital to start promoting and marketing your online products as early as you can.

You don’t have to mention price if you don’t want to and sometimes companies like to leave the price hidden so that they can really capture interest without having to worry about people thinking it’s too expensive. The things that you should mention though include when the online product is going to be available and a good explanation of what it’s about.

As far as how you can start marketing and promoting goes, you should already have a website up with a blog as a good start. You should also be making use of the power of social media and email marketing (with permission of course) in order to create that excitement. Interactive videos are another great way to kick off a marketing campaign online.

You can have a lot of fun during the pre-launch period of your online product and you can also help increase the chances of conversions once the product is available to purchase. This is a time to meet people, interact with them, find out what they want out of your product and drive sales.

Marketing Your Online Product

What is an online product and how does a person go about marketing one? That is often the question asked by those who are interested in creating digital products and then marketing them on the Internet. Here it will be explored exactly what an online product is and how you can go about marketing them online yourself.

An online product can have so many different meanings. For example, it can refer to any product that is sold on the Internet or it can refer to products that can only be sold online, such as digital products. For the explanation provided here, digital products or those that can only be sold online will be covered. If you’re marketing products that can also be sold offline as well, you can still get some pointers from this information which may be helpful.

An online product or digital product is one that Internet users purchase on the Internet and then download to their computer. There are also digital products that may not require a direct download though, such as an e-book that can be accessed as part of a website, rather than in PDF form. Digital or Internet products can include e-books, music, videos, software, applications or access to things such as training programs.

As for marketing online products, they can be marketed by using several different methods, including:

  • Niche marketing: Marketing by using very specific key phrases and terms on your website for that product only. A niche website doesn’t have any other products or services on it and the goal is to reach a very specific audience.
  • PPC marketing: Signing up for and using PPC (pay per click) advertising programs that are offered by the search engines and other websites. You only pay a fee when an Internet user clicks on the ad and visits your website.
  • Video marketing: Recording a video and uploading it to sites like YouTube to showcase your digital product.
  • Social media marketing: Using websites and services such as Facebook and Twitter to reach out to people and interact with those who may be interested in the online product that you’re offering.
  • Email marketing: Building a list of email addresses by providing a sign up box on your website and social media sites and then sending people who opted in to your email list emails regarding your online product or products.

When it comes down to it, online products can be marketed using the same manners of any other Internet product or service. There are free choices, such as blogging about your online products and then there are methods which can get quite expensive like PPC and flat rate advertising.

Online Product Creation Strategy

This article will talk about one successful online strategy based on product creation. Online products usually refer to ebooks, audios and videos that can be delivered and downloaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful online businesses are structured like a funnel which requires a range of products. Just like a funnel you might use in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have at least one low cost or free product which you use to entice people to sign up to your email list and/or a webinar. Then you need to have a range of entry level products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you want to invite your customers to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket products and services such as a mastermind group or even 1-1 support and training.

This might seem like a daunting prospect if you have yet to even create your first product. The secret is to take it one step at a time and break it down into chunks. However you will need to be consistent in creating new and improved products on a regular basis if you want to keep your business growing and up to date.

One way to approach the task is to set aside some time to brainstorm and capture all that you feel your ideal clients would need to be successful in your niche. So if, for example, your business is about helping people to lose weight then what would they need to know and do according to your philosophy in order to achieve their desired result. This is a process that you should do over a number of days as you will find additional ideas will emerge at the most unusual moments. This will form the basis of the top level products, courses and membership programmes.

Then it’s a case of splitting these ideas up into natural groups which would indicate the mid-priced products you would offer. Then break down these products still further to determine what your entry level products would be about. Finally you would take just one aspect of your entry level product to use for your low cost or giveaway product.