Online Product Creation Tips

Many newbie online marketers are over obsessed with affiliate marketing because it is perceived as an easy and low-cost market entry. But if you look carefully, then it is obvious that the big money lies in creating your own information product.

I would venture to say that most of the successful online gurus have come to where they are due to marketing some of the best information products that people have been able to find on the web. It usually has some unique proposition or secret that is necessary to be help people solve problems.

So why not purchase and study the strategies of the biggest names in online marketing? They also tend to be great teachers and will take you every step of the way through the process of starting your own business, with proper marketing. You most likely will get also get exposure to choosing the most profitable niches, list building, interacting with prospects and even running a successful ezine to maintain contact.

If you want to be successful with an information business and willing to invest your time to learn from an established mentor, you should give the eBook industry a serious consideration.

Once your business starts to be a success, it is essential to extend your footprint and put up a website to showcase your best-selling products with people you never have to even meet in person.

It is only through raising your online presence that you will be able to make your mark and learn details about the following online product creation tips;

  • How to successfully put together offline joint ventures with well known marketing gurus for massive online profits.
  • Learn from marketing experts who successfully sell niche products for amounts in excess of $197.
  • Discover the rarely and almost never spoken truths linked to membership sites, where you make easy and consistent residual income.

Do not become one of the many web site owners leaving substantial profits on the table, but rather become knowledgeable in how to cash in easily on income which is there for easy pickings.

There is absolutely nothing or no one that can prevent you from making your first four figure online within a few months from starting your online information products business.

Established marketing experts are keen to take newbies under their wing in order to generate authentic success stories. Some will even go to the extreme of sharing their marketing secrets to position your product more favourable in order to make many more sales.

Your success will be dependent on simple and proven strategies that are overlooked by most, because too many people want overnight riches with minimal input or hard work.

Creating Your Own Online Product

There are many ways to make money online. Gurus are always selling their own techniques. If you listen to one piece of advice you’ll go in one direction. If you listen to another you’ll do something different. And of course, each teaches that the other person is wrong. But there is one thing they all agree on. And one thing they all engage in.

If you want to create real income you need to start by creating your own online product.

But why?

Why do you need to go to all the effort involved in creating your own online product? Not just once but many, many times? That’s a heck of a lot of effort. So why?

There are a number of other ways to make money online. You can:

1. Sell physical products

2. Sell other peoples products as an affiliate.

3. Sell ClickBank products.

4. Sell advertising space.

And that’s just a few of the major methods.

So why would selling online products be so profitable in comparison?

Let’s start by examining the other methods. Selling advertising space is one way to make a few extra dollars. But to make real big money you need a great deal of traffic. And traffic of that magnitude is difficult to get and expensive to service.

So what about affiliate and ClickBank marketing? In both cases, you are getting paid for your own efforts. And that’s it. Effectively, you aren’t running a business you’re a commission salesperson. And you’re being paid like a commission salesclerk. You can’t leverage other people’s efforts. At least with affiliate marketing you are typically supporting a high ticket, high commission product. With ClickBank you’re not even selling that.

That leaves physical products. Typically physical products are other people’s products — you’re just the retailer. And like most retailers you get a portion of the sale — and only a portion. But even when the product is your own you’re faced with two problems. Fulfillment and shipping. You either need to pay someone to handle fulfillment for you. Or you’re going to have to take the time out of your own busy schedule. And the product still needs to be shipped. So the costs to you are very high.

Your own online products on the other hand don’t have these issues. Yes, you have to create them. But you control the process. In fact, that’s the byword for online products — control.

You control the marketing. So if you want to sell all by yourself you get to keep all the commissions.

On the other hand, if you want to sell through affiliates you determine how much commission you will pay them for sales. Not only that but you get to decide what constitutes a sale. And you get to leverage other people’s efforts to enhance your income.

Traffic also isn’t the issue that it is with advertising. Yes, you need to attract traffic but it’s a reasonable level not an extremely high level as it needs to be with advertising.

Online products don’t require any effort or cost for fulfillment. Basically you put the product up on the web, connect your sales process and you’re done. So shipping and handling costs are a thing of the past. And the occasional decision to create a physical product from an online product as a marketing shake ’em up. And unlike physical products there is very little cost involved in packaging or keeping an inventory.

The Five Stages In the Life Cycle of Online Products

Life cycles are an extremely useful concept. Like most models, they help people to visualize the progress of an online product under certain conditions. They help people to predict the effects of decisions within the life cycle of that product.

There are a number of different life cycles. In fact, everyone who has an interest in an online product has some form of life cycle. Learning content creators have their version of a life cycle based on the effort. Accountants have their view of a life cycle based on income. Project Managers often have two. One based on the development cycle and one based on the types of projects needed. And marketers have their view.

In a previous article, I suggested a very complex life cycle. However, in this article I’m going to describe one life cycle of online products as seen by a marketer.

This marketing life cycle consists of five steps.

1. Pre-Launch

The period before the launch of a product is the focus of many other life cycles. But for a marketer, this time is used for two main purposes. The first is preparation of a marketing plan and marketing assets to be used later in the life cycle. However, this period is also used to create a buzz. Frequently this is a very heavy period of marketing as pre-orders are important to recovering the cost of development of the online product. A large pre-order also helps to focus partners on the product so that they continue to support the marketing effort in the next stage.

2. Growth

Once the product is released there will be an initial period where sales grow. While the pre-launch focused on the initial penetration of the market, this stage is more concerned with obtaining a commanding share of the market. This period is often characterized by high marketing spending with respect to profit.

3. Stabilization

In time, the market begins to reach equilibrium. While new competition enters the market, it tends not to disrupt the status quo. This stage is characterized by high profit with limited market spending and a stability in the market share.

4. Decreasing Sales

As time goes by sales begin to decrease. This can be caused by an obsolete product. Or it may be a market-wide phenomena caused by market saturation. Or it may be the result of an alternate innovative market arising. In any case, this stage is often characterized by wild swings in marketing spending. This is the result of increased spending on marketing with little result followed by a demand to reduce spending in order to increase profit. Determining the value of increased marketing spending during this time can be frustrating and frightening.

5. Alternate Use

This is sometimes referred to as retirement. However, I prefer the concept of alternate use with online products. Online products are most often used as bonuses to improve the sales value of other products. Actual retirement is frequently used to adjust the market demand. Online products are also frequently improved and renamed with a version which somewhat eliminates their retirement in this stage. However, regardless of the strategy chosen, this stage is characterized by the withdrawal from sale of the product and the associated suspension of marketing efforts.